Ford Performance Racing and Datalogic Mobile extend their Technical Partnership from 2009 into a dedicated sponsorship.
Melbourne, 18 June 2010 – Ford Performance Racing (FPR) have further strengthened their relationship with Datalogic Mobile. FPR is the primary manufacturer-backed Ford team in the V8 Supercar Championship Series. Datalogic Mobile is part of Datalogic, the third largest manufacturer in the world and leader in Europe for bar code readers, data collection mobile computers and RFID systems.
Building on the existing Technical Partnership Datalogic Mobile has now become a Supporting Partner of FPR. They will be running branding on the #5 FPR Falcon of Mark Winterbottom for the remainder of the V8 Supercar season.
“We are very excited to expand our support within the FPR team. Our companies share some core goals and values such as – providing speed, performance and reliability in our products” said Anthony Beavis, Managing Director of Datalogic Mobile.
Also expressing his appreciation of the additional support was FPR’s Director of Business Operations, Mark Roworth.
“We’re extremely happy to have Datalogic Mobile bolster their support … their expertise in managing our inventory logistics for both the race team (FPR) and our road car program (Ford Performance Vehicles) is invaluable,” he said.
Datalogic Mobile, part of the Datalogic Group, is a global player in the Rugged Mobile Computers market, offering a full range of products, dedicated to the main target application fields: warehousing solutions, field-force automation and retail in-store.
Enterprise Business Solutions, Datalogic Mobile Business Unit, is a leader in the development of complete Self-Shopping solutions and Consumer Relationship Technologies for the retail world with the Shopevolution™ offer.
With our strong presence in EMEA, Americas and Asia/Pacific and the powerful network of partners all-over-the world, Datalogic Mobile has been able to show an impressive track record of growth, permitting it to be one of the fastest growing companies in the industry and to be positioned among the worldwide market leaders.
Datalogic Group is a world-class producer of bar code readers, data collection mobile computers, RFID systems and photoelectric sensors for the industrial automation sector. We offer innovative solutions for many industrial applications, from manufacturing to transportation & logistics and retail.
Datalogic S.p.A. has been listed on the STAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has over 2000 employees worldwide in 30 countries, in Europe, Asia, the United States and the Pacific Rim. The Group invests about €30 million per year in Research and Development and has a large and growing portfolio of more than 850 patents in the world.
In 2008, the Datalogic Group achieved revenues for more than 379 million Euro with a net profit in excess of 17 million Euro
For further information:
Datalogic Mobile – tel. + 61 3 9558 8755, e-mail: pr.mobile.au@datalogic.com, www.mobile.datalogic.com