Lucy Peacock
Communication & Marketing Manager
What is your role at the races?
To liaise with the media, coordinate driver appearances, send out press releases, update the FPR website and create opportunities for the team and our sponsors
What is your role between races?
Network with the media and our partners, develop new ideas to keep FPR at the top of the media’s agenda, manage the team’s identity and work with creative agencies to evolve it through the website and other outlets, find news angles for the team and send out press releases, manage an image library and archive of the team’s performance …
What do you like the most about your job?
I love working in a sporting environment and getting to travel all over the world.
What do you dislike the most about it?
There’s no guaranteed formula!
How did you get started in motor racing?
I was born in Castle Donington, UK, very close to Donington Park. Several members of my family worked at the circuit so I got an early introduction.
Which is your favourite event and why?
Le Mans, because it’s the biggest networking event in motorsport, plus the only race long enough that I get to actually go trackside without worrying about deadlines!